People United is an arts organisation and creative laboratory.

Our work explores, celebrates and demonstrates the values of kindness and a sense of community through our artistic practice. We do this through commissioning artists, creating imaginative new work, and supporting and sharing good ideas.

We believe that being kind to one another is fundamental to making the world a better place. From a neighbourly smile and a helping hand to ongoing ethical conduct and active altruism, kindness is demonstrated in many different ways. And whereas a lack of kindness breeds intolerance, injustice and inhumanity; kindness grows trust, friendship, and a common sense of community.

Our work is thoroughly researched and professionally evaluated (in partnership with the internationally recognised Centre for the Study of Group Processes, part of the Psychology Department at the University of Kent).

Our work involves people from across society and across art forms. It takes place in a range of settings from bingo halls and beach huts, to shopping centres, hospitals and at home in front of a computer.

All our work is:

Participatory and Creative: Our work is imaginative, accessible and high quality. We use a whole range of art forms (from music, theatre and photography to storytelling, visual and digital arts) to engage and inspire people.

Well-researched and Evaluated: We use evidence drawn from theoretical and experimental research studies on positive motivation, creativity and behaviour to inform our work. It is important that our work builds on, and adds to, the academic research in this field. This lends a distinctive focus to our work: all our projects involve reflection, empathy and engagement.

A Catalyst: We develop projects that have a multiplier effect and have a real legacy. Our projects are run on a local level but are designed to be replicated and shared nationally and internationally.